Technology, with advanced web based capabilities using powerful SQL back end databases, has changed the entire science of survey taking. Regardless of the questions asked- either designer or off the shelf- the survey engine that "spits out the results" must be able to give the analyst an instant x-ray picture of each individual workgroup.
Every survey vendor collects data, inserts it into a database and gives output. It's this "output" that becomes the value proposition for the survey customer and their internal analyst. The output must be precise and granular enough to see what's broken, in which department, workgroup or demographic, what action steps must be taken, and with statistical accuracy. These tools need to contain correlation analysis, automated reports, cross tab analysis, alignment measures by workgroup, performance variation gap analytics, etc. These are the benchmarks for comparing survey products.
These tools must be easy to use, graphic, interactive and have the equivalency of a CAT scan to view and analyze each organizational body parts. This is another benchmark for comparing survey products. To contain costs, look for a vendor that will certify internal HR to manage the data, with coaching capability for continued improvement long after the high priced survey folks have left.
Surveying a company is too expensive both in time and commitment to fail. Shop wisely...there are great new products out there.
Stanley Labovitz
SurveyTelligence, Powered by Infotool
http://www.infotool-online.com/
1-866-616-5552
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